How to Write an Op-Ed for Business Faculty and Students
Learning Objectives
Upon completion of this comprehensive and engaging course, you will be able to:
- Define an Op-Ed and explain why you as a Business School faculty member or student should publish one
- Discuss how to format and style your Op-Ed properly
- Identify the 6 core components of an effective Op-Ed
- Describe step-by-step how to write each of the 6 core components (with exemplars)
- Select an outlet for your Op-Ed and effectively read its submission guidelines
- List the 3 key ways you would get to write an Op-Ed for a top outlet
- Explain how to select a timely topic for an Op-Ed
- Successfully pitch an Op-Ed to an editor for publication
- Avoid the 7 most common mistakes made when writing and pitching an Op-Ed
Instructor
Caroline Scotter Mainprize is the Chief Editor at the Chief of Staff Association and Director of CSM Communications Ltd. Former Communications Consultant for Oxford University Press, Saïd Business School (University of Oxford), Bayes Business School, and the international development and publishing organization CABI, Caroline attended the University of Bristol. Through her consultation firm, she has ghost-written articles for clients in publications including The Financial Times, Harvard Business Review, The Washington Post, BBC, Management Today, and Prospect. She previously worked for a London PR consultancy and as a journalist on a business newspaper.
DISCLOSURES: This course can be classified as video-based homestudy without interactivity, and has an intended audience of professionals in the following sectors: Non-profit, Industry, University, Community College, Government Agency, Hospitals & Clinics, and Independent Researchers. Publication Academy, Inc. reports no conflicts of interest and has received no commercial support in the development and hosting of this training from its instructors. Publication Academy, Inc. maintains responsibility for this program and its contents. If you wish to enquire about a refund due to technical difficulties, please e-mail support@publicationacademy.org.
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